1. Product line & logo
-Examples of Product line…
M 1040 is my beloved special camera forever!!
There’re Intelligent Auto, Advanced Face Detection and Perfect Shot Preview mode.
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M tough 8000 is a water proof camera. Especially, Underwater detection sensor and Dual Image Stabilization.
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E-3 has the fastest auto focus system for work because it has 11-points Full Twin Cross AF Sensors.
E-PL1 has many functions such as Multiple Exposure Art Filter and MF Assist focus so it makes photographs look high quality with SLR Style.
-Logo
"Your Vision, Our Future" is a slogan of Olympus brand. I really like this slogan because it seems to like OLYMPUS brand understand the dreams and wishes of our customers.It means this brand intend to customer. However, I strongly believe that they are proud to be the art digital technology!
“Turning People's Ideas and Dreams into Reality”
2. Target group
· Adult - Whoever want cameras that mean high quality, modern and many function. · Teenager - Whoever want to buy a first camera that mean there are many function to enjoy using. · Traveler - Whoever love to travel and want long-lasting and high-technology of camera. · Photographer - Whoever want professional cameras for work or enjoy taking photos all the time. |
3. Branding
‘There is various kind of product in OLYMPUS camera brand such as Digital compact camera, Digital SLR and so on. I think Olympus have chosen the correct Strategy because they use presenters and various ways to promote brand. Therefore, it makes OLYMPUS brand may able to be a one of camera brand of the world!!!!’
· What is a significant branding strategy?
OLYMPUS | |
High-technology | High-quality |
Function | Modern |
Durable | Long-lasting |
4. Key successful factor of the product!
· What is key promotion strategy of the brand?
- OLYMPUS use presenters for promote their brand such as Wonbin and Kim Tae-hee.
Kim Tae-hee; who is a famous South Korean actress and model; was a presenter of OLYMPUS camera on August 28,2007
Link for Full news >> http://www.oknation.net/blog/print.php?id=107167
OLYMPUS brand chose Won Bin; who is a superstar in Korea now; to be a new presenter on December 2, 2010
It makes everyone in society was interested in OLYMPUS brand. Especially, women customer really turn to interested in this Hybrid OLYMPUS camera.
Excellent sources and well design.
ตอบลบThank you kha! :))
ตอบลบwhat would your blog look like if you change the picture at the center point from many cameras to only ONE (very cool one)!!! to have a bigger focus?
ตอบลบlet's give it a try!
Dear, OLYMPUS' brand manager,
ตอบลบAs we are partner of business, I would like to thank you for your invitation that you invited me.
For your brand that is OLYMPUS, I think your brand is the best one choice of the camera brand that is sold in many countries around the world. This is the best choice for all of us who to love to take photos. I'm glad to be the partnership of yours.
I really impress with you product strategy, this is a good one. It's interesting one.
I'm so appreciate with the design of your blog, but it can be better if you will ad head of your blog to show your brand more. Your blog color tone is good, it's clean, I love it. I think that it's fit for your brand. It's a wonderful choice of background; colorful. Your content is good, I think I like it. That’s all for me.
However, I think that your brand is the best one, I love it.
Sincerely yours,
Rosnisa Binhayiloh
Oishi's brand manager
Dear,OLYMPUS's brand manager
ตอบลบAs our business relationship,first of all,I would like to say"THANK YOU"for your invitation.
For your brand,in my view, it's so interesting and it's known around the world,especially you becaus I knoe how much you love to take photograph. Thus,I'm glad to be the partnership of yours.
I would like to say something here. I'm so impress with your brand. I like the way you design and make your decision about whatever you want on your blog. It means how much you're so perfect and understand informations in your brand.
However,I'm one who isn't creative person, I notice from my understanding. I'm so impressed in your brand. It's one brand that it's so perfect.In my view,if you want your brand is perfect more,you should make the text that is the same letter for being bettet.Moreover,you shoud provide white space for readability.
Hopefully,I appreciate the opportunity to exchange the idea on your blog designing.
Sincerely yours
Ms.Maneenoot Ploymee
Samsung's brand manager
Dear OLYMPUS’s brand president
ตอบลบI’m Manus Peanglim, as a President of Adidas in Thailand. I feel honorable and thanks for your invitation. I’m really welcome.
You did a very good job and your blog look so interesting. Your background is beautiful as color of light that suitable to your brand. VDO is so cute and the content is outstanding including clean. The only one thing that I would like to suggest you, perhaps you can use more color with your blog that it can make attraction more. These are all for me and thanks again.
Sincerely
Manus peanglim
Adidas brand’s president