Journal#5,,,,Started with ZERO to being HERO!

Aj.Gob started the class with real APPLE products!!
Hopefully,that become a one of me :)
   I've learned all of them better than the past;

1. Consumer product
2. Product category
3. Product definition
4. How many function/parties involve in managing a product?
5. Product management
6. Product component
7. Product strategy

•        Brand Impact 

                                                                  Physical                                                               

                                                                        v 

                                                Brand   > Emotional

                 ex. Harley-Devidson         --> New experiences 

                      APPLE                        -->Modern & IT lifestyle 

Let me look at my brand! > logo and line of OLYMPUS cameras. 

 my loyalty brand is   OLYMPUS     -->Durable,modern,long-lasting.






                                                                      ,,Go out of the boxxxxx!