Journal#5,,,,Started with ZERO to being HERO!

Aj.Gob started the class with real APPLE products!!
Hopefully,that become a one of me :)
   I've learned all of them better than the past;

1. Consumer product
2. Product category
3. Product definition
4. How many function/parties involve in managing a product?
5. Product management
6. Product component
7. Product strategy

•        Brand Impact 

                                                                  Physical                                                               

                                                                        v 

                                                Brand   > Emotional

                 ex. Harley-Devidson         --> New experiences 

                      APPLE                        -->Modern & IT lifestyle 

Let me look at my brand! > logo and line of OLYMPUS cameras. 

 my loyalty brand is   OLYMPUS     -->Durable,modern,long-lasting.






                                                                      ,,Go out of the boxxxxx!

Journal#4,,,,Never say never~

                          ' I will never say never! (I will fight)

      I will fight till forever! (make it right)

  Whenever you knock me down,I will not stay on the ground

   Pick it up,Pick it up,Pick it up,Pick it up up up, 

   ... And never say never!!.'-JB

                                                       

          I've learned a guideline for how to be a brand manager?, Blog Evaluation; this course will be paperless!! 'Great thing to do for save the world' and I've learned Business project. Most importantly, all guys will be creativeness,designer,blogger and brand manager.


          In my blog have to show 5 sections. 

1. Rationale  ; why I choose a particular?
2. Company Background ; a little bit of bg.
3. Product Strategy  ; aj. gave me a lecture. ; -product line&logo -target groups -branding -position -key successful factor of the product -others
4. Promotion Startegy  ; what makes the brand recognized?
5. Reflections ; what do I learn? Try to write in my on words.

       What are key promotion strategies of the brand?

• TV 
• Internet 
• Magazine 
• Ads.
• Direct sell 
• Billboards      

      
..‘If a friend is in trouble, don't annoy him by asking him if there's anything you can do. Think of something appropriate, and do it.’ - E.W.Howe                                      

Journal#3,,,,Again and agian ~

    I've ever learned Maslow's Hierarchy of Needs in MGT-201 and MKT-201 because I'm studying in International Business Management Minor as well. 
That would be GREAT! if I've learned a little bit more in ENG-380.
    'What kind of the customer's needs does the brand serve?' My beloved brand is OLYMPUS camera. It's between Belonging and Eco-status. For me, I think OLYMPUS camera is actually a part of my life. It showed my personality, self-esteem, emotional and smart. Especially it could showed what's about my IDENTITY!   
   


                      .. as I've taught that " You're doing good thing for your junior!! :) "